Money is the symbol of value exchange – when we add a zero to our offer it can unconsciously steer up our underlying feelings of unworthiness, fears, and limiting beliefs about ourselves and our value. Adding a zero to your offer will not (by default) attract high ticket clients, if you do not feel worthy of charging ‘high ticket’. The saying ‘your self-worth equals your net worth’ holds merit as the money is the symbol of value exchange and if you do not feel worthy you will self sabotage in receiving higher amounts of money.

If you cringe when you say how much you charge, on a subconscious and somatic level your self value does not match the monetary value you desire to charge – it shows that you did not integrate, embody, and up-level the energetics, mindset, and your deservingness set-point (you do not on a conscious or subconscious level believe that you deserve to receive that high amount).

If YOU do not see the HIGH VALUE in your offer, product, or services, how can you expect your ideal client to see the HIGH ticket VALUE in your offers/services/products?

If you added zeros to your offers and no one is buying (unless your offer does not genuinely provide the high level of transformation, convenience, or value for money) the reason is likely your lack of conviction in your value + the value of the service/offer, and/or the underlying fears or limiting beliefs. 

It’s about you believing that there are people out there that would pay that much money for what YOU are offering.

It’s about you seeing the value in YOU and in what YOU are offering.

It’s about you needing to show up as your HIGHest self when you deliver your ‘HIGH TICKET’ service/offer. 

Not to mention, if you yourself did not invest HIGH TICKET (especially the amount you are asking for + and into the exact/similar thing that you are selling/offering – be it program, coaching, mentorship, product, or a digital offer) on a (sub)conscious level it is going to be very difficult for you to believe that someone else would be willing to pay that amount – for that same thing. 

As we see, there are so many intricate subconscious patterns and projections at play in this process. 

Do you believe that the value of your offer is genuinely matching or exceeding the value of the HIGHer end price you want to charge? 

Do you believe down in your core that you’re the (wo)man worth being paid that amount?

Do you believe that you are ‘enough’ of an expert, or you doubt that you won’t be able to meet your ‘high ticket’ client’s expectations?

There are great programs and strategies on high ticket selling, but they generally do not teach how to add a ZERO to your self-worth.

If you lack self value, how can you expect your potential clients/customers to VALUE YOU and hold a conviction that YOU are the person they should pay (tens of) thousands to work with or learn from? 

Therefor, strengthening self-worth and working on your money mindset and self belief is the essential part of embodying the ‘high ticket’ mindset in order to successfully sell ‘high ticket’ services. Back in 2017. I increased the price of my life coaching program from 1000 US$ to 2500 US$ and very soon two clients paid in full in the same week that amount with no resistance whatsoever, because I was having the rock solid conviction of the value and transformation my life coach program could provide, and I worked a lot prior on strengthening my self-worth. I also invested that year a big chunk of my income in coaching, so how could I doubt that there were people out there who would invest ‘big amount’ in a coaching program? One of the clients who signed up for 2500$ told me that it was my strong self belief that made her sign up for the program. 

How strong is your self belief? Your self worth? Your conviction in the value of your ‘high ticket’ program/ offer/ service?

It can be easy to add a zero to your price, but it can be much more difficult to strengthen your self worth to match those zeros.