Water is the element of emotions. Natives with a dominant water element in the natal chart (with prominent planets or a majority of planets in water signs—Cancer, Scorpio, Pisces, or in nakshatras that strongly embody water element – such as Purva Ashada), tend to be highly intuitive and emotional. They have a natural empathetic ability to intuitively sense the feelings of others or channel creative ideas and intuitive insights.

Water reflects the vulnerability of our soul and our capacity for deep inner transformation. This element dives into the deepest layers of our being, allowing us to feel and intuitively understand what lies beyond the reach of our physical senses. Traits such as heightened intuition, empathy, clairvoyance, astral projections, channeling, and telepathy are manifestations of the water element. People with dominant planets in Cancer, Scorpio, or Pisces (or in houses ruled by these signs, particularly the 8th and 12th houses) may possess very strong intuition, have prophetic or intuitive dreams, and talent for divination.

People with a dominant water element in their natal chart possess deep intuition and a natural ability to emotionally connect with others in a profound yet subtle way. Their strength lies in sensing, understanding, and intuitively knowing what others need—even before their clients are fully aware of it. Water brings the gift of intuitive downloads and emotional intelligence, making them exceptional counselors, healers, writers, creatives, and spiritual guides.

Water is the element of dreams, the subconscious, and collective connection. Natives with strong water energy often act as the visionaries of their time, channeling messages through writing, coaching, healing, or artistic expression. Their stories, metaphors, and symbols resonate deeply with others—whether they are therapists, authors, life coaches, artists, spiritual teachers, or intuitive guides. 

Emotional connection is their greatest strength in business, sales, and marketing—people feel seen, understood, and supported in their presence. Their authenticity attracts an audience that is inspired and guided by their wisdom.

Challenges of Water-Dominant Entrepreneurs

While their ability to connect and provide deep support is remarkable, water-dominant entrepreneurs can face challenges in the business world due to their highly intuitive, emotional, and ‘free-flowing’ nature, especially if they lack other elements in the chart:

• Lack of Fire Element – Water on its own is not naturally assertive, direct, or action-driven. If they lack the fire element, they may struggle with ‘slow’ sales- guiding clients toward making a purchase. Their audience may love their content, follow them for years, and absorb their wisdom—but hesitate to take action – move (buy). Water-dominant entrepreneurs often give too much for free, undercharge, or find it difficult to create momentum in selling their offers.
• Lack of Earth Element – Earth brings structure, stability, and consistency and predictability of cash-flow. Without enough earth energy, water-dominant entrepreneurs often lack solid systems and structures in their business, leading to inconsistent and ‘unpredictable’ income and fluctuating sales and lack of stability and financial ‘security’.
• Lack Of Air Element – If a water-dominant entrepreneur lacks the air element, they may struggle with clearly communicating the value of their products and services. Air governs logic, articulation, and strategic messaging, so without it, their marketing may feel too abstract, emotional, or intuitive—without a structured information of why their offer is valuable and how it can help. 

Water dominant natives are naturally empaths and can unconsciously merge with other people’s energy. Without enough fire to set firm boundaries, they may overextend themselves, work for free too often, or feel drained after client sessions, and struggle with undercharging for their services, leading and delegating tasks to their team members.

If you have a dominant water element in your chart but feel creatively blocked, your audience does not seem to be emotionally resonating strongly with your content, or you’re unsure about your next offer to create, you may be out of sync with your natural flow. 

Water thrives in emotional depth, storytelling, and intuition. When you hold back from expressing your truth, sharing personal experiences, or trusting your intuitive downloads, your audience can feel the disconnect. They may sense something is missing—even if they can’t quite name it, which can negatively effect your sales and business growth.

If you’ve been posting but not getting much response, it’s likely not about “algorithm issues” but rather a lack of emotional depth in your content. Your audience needs to feel you—your essence, your emotions, your journey.

If you desire to unlock the exact business strategies to embody water element in your marketing, sales, and business, discover your dominant Elemental Archetype  – order my digital book  ‘Astrology of Business, Money & Success’ (available in my native language on this link – ‘Astrologija Biznisa, Novca I Uspjeha‘).